Meaning of Logo - Calligraphy, as considered by R.K. Joshi is primarily an art that also becomes design has been used most expressively to define ‘paper’ in Indian context. The elongated stems of letters “h” and “l” in the calligraphic identity present the continued practice of producing quality paper with great variety and aesthetics that beautifully becomes part of everyday activities of using paper for decorations as ephemera (Source: D’source, IIT Bombay)